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Top Ten Takeaways from ad:tech Australia
By Rachel Baartz, Digital Solutions Specialist, BuzzNumbers (an iSentia service). 1. To live a creative life, is to lose the fear of being wrong. Incorporating...
The power of social selling in a B2B sales environment.
By Matthew Strutt - Business Development Manager at BuzzNumbers The way we connect with people has changed, not only in our every day lives but in our professional lives...
Using Social Media for Market Research
Michael Grierson – Analyst at BuzzNumbers Every minute of every day there are conversations happening about your brand, your competitors and your industry. Within these...
Getting your organisation SOCIAL about social media
By Jess Whittaker - BuzzNumbers Product Evangelist and Head of Digital for iSentia Australia. The question of “who owns social media” is asked of me several times a week...
Brand monitoring in AI search
Brand monitoring in AI search covers what ChatGPT, Gemini and Google AI Overviews say when a buyer asks which company to choose. High Salience measures which brands those AI answers recommend and which sources they cite.
AI agents in social customer service
AI agents in social customer service now do work that teams once did by hand: reading a complaint, checking the order and answering it without waiting for a person. Salesforce sells this as Agentforce and prices it by the conversation or the action. GaaS News breaks down what Agentforce costs and who it fits.
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