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Social Media Monitoring Checklist

Social media can quickly consume your every working hour, so it is important to remember what is really important so you can ensure you spend time effectively. Here are a few top tips that might put your mind at ease.

LISTEN.

It is amazing what you HEAR when you stop and listen to what your customers are saying.

BENCHMARK.

Understanding what other companies are doing gives you a gage to measure against, along with some excellent opportunities to learn from other peoples mistakes and successes.

POLICY POLICE.

Create a social media policy that covers the basics and be diligent in reviewing it – social media is moving fast so you need to be on to new developments. POLICE your policy – make sure your brand isn’t being damaged or exposed to litigation! It isn’t set and forget.

SHARING IS CARING.

You might be fining social media to be the greatest thing since sliced bread, but does your business share your social passions? Share much insight as you can with key stakeholders within your business. Visibility = Understanding = Respect (which is sweet like candy!)

VALUE IS RELATIVE.

Not everyone needs lots of Facebook ‘likes’ or Twitter followers to be successful at social media. Map your social media goals back to key business goals and clearly articulate what social media success is for your business… and SHARE the responsibility to achieve it.

26 April, 2012 - 1 Comment
  • bachelormum

    You’ve spelt gauge wrong, but good article.