The benefits of integrating social media with other marketing tactics far exceed the benefits of utilizing social media alone.
Our friends at MarketingSherpa wanted to find out how many organizations were integrating social media with online marketing tactics, offline marketing tactics or both.
|Integrated SM with Offline Tactics Only (1%)||1|
|Fully Integrated (52%)||52|
|Integrated SM with Online Tactics Only (31%)||31|
|No Integration With SM (16%)||16|
Physically integrating social media with other online marketing tactics is, in most cases, relatively simple. For example, incorporating links in a blog post with content on a website, or adding social sharing buttons to an email campaign will integrate the tactics.
Integration also enables marketers to track results that justify the business value of social marketing. For example, B2B marketers can identify and track the movement of prospects through the pipeline from initial social media engagement to lead capture and qualification, to sales conversion.
Integrating social media with other tactics in the marketing mix is an example of the whole being greater than the sum of its parts, which is why so many marketers are now doing it.