So how can the excitement and potential around social media marketing transfer into real business results for marketers? Last year 60% of advanced marketers reported that less than 5% of their deals originated from […]
Reckitt Benckiser might be late to enter China compared to its American counterparts (P&G and Unilever) but the British MNC is not playing catch up when it comes to digital marketing. In April, […]
I recently attended the Interactive Advertising Bureau’s Innovation Days conference. While the main theme of the conference this year was “Screens,” as in all the screens we now look at in our daily lives and […]
As the worldwide social network community now totals more than 1.2 billion people, marketers are having a difficult time managing and engaging global audiences with their social media marketing efforts. This task can be […]
In today’s competitive landscape, customer service is more important then ever. Conversations now echo across sites such as Facebook, Twitter, LinkedIn, and other social media neighborhoods. It’s leveled the playing field, enabling businesses […]
Social media marketing is what most chief marketing officers (CMO) have at the top of their lists for spending increases this year and next. Indeed, social media holds the promise of wild viral […]
The benefits of integrating social media with other marketing tactics far exceed the benefits of utilizing social media alone. Our friends at MarketingSherpa wanted to find out how many organizations were integrating social […]
As web technology increases and users begin to realise that a better browser means a better browsing experience, we begin to see the fall of Internet Explorer. The pie chart below shows that […]
Here are a few top tips to get you started with Social Media.
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