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The 3 Stages of Social Media Marketing

So how can the excitement and potential around social media marketing transfer into real business results for marketers?  Last year 60% of advanced marketers reported that less than 5% of their deals originated from […]

1 December, 2012 - No Comments

Reckitt Benckiser Digital Head Shares Mobile and Social Strategy in China

Reckitt Benckiser might be late to enter China compared to its American counterparts (P&G and Unilever) but the British MNC is not playing catch up when it comes to digital marketing. In April, […]

24 September, 2012 - No Comments

It’s All About the Strategy, Stupid!

I recently attended the Interactive Advertising Bureau’s Innovation Days conference. While the main theme of the conference this year was “Screens,” as in all the screens we now look at in our daily lives and […]

4 June, 2012 - No Comments

How to Develop a Global Social Media Strategy

As the worldwide social network community now totals more than 1.2 billion people, marketers are having a difficult time managing and engaging global audiences with their social media marketing efforts. This task can be […]

1 June, 2012 - 1 Comment

Social Customer Service: Best Practices

In today’s competitive landscape, customer service is more important then ever. Conversations now echo across sites such as Facebook, Twitter, LinkedIn, and other social media neighborhoods. It’s leveled the playing field, enabling businesses […]

31 May, 2012 - No Comments

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

Social media marketing is what most chief marketing officers (CMO) have at the top of their lists for spending increases this year and next. Indeed, social media holds the promise of wild viral […]

24 May, 2012 - No Comments

Snapshot: Integrating Social Media with Other Marketing Tactics

The benefits of integrating social media with other marketing tactics far exceed the benefits of utilizing social media alone. Our friends at MarketingSherpa wanted to find out how many organizations were integrating social […]

22 May, 2012 - No Comments

Chrome takes the lead!

As web technology increases and users begin to realise that a better browser means a better browsing experience, we begin to see the fall of Internet Explorer. The pie chart below shows that […]

3 May, 2012 - No Comments

Social Media Monitoring Checklist

Here are a few top tips to get you started with Social Media.

26 April, 2012 - 1 Comment

World of WordPress!

Thinking of starting a blog? Keen to move with the times and follow the trends?

23 April, 2012 - No Comments